A campaign strategy increasing sales for a co-working space during the pandemic.
Case Study
Büro Miami
Modern Workspaces
7 South Florida Locations
Winner of Miami’s Best Co-Working Space
Campaign Result
- New Revenue Stream Generating 45+ Bookings a Month
Project Scope
Platforms
Google Search
Google Display
Facebook
Instagram
Deliverables
Ad Design
Copywriting
Strategy
Objective
Increase Awareness
Optimize Budget
Capture Leads
Challenge
- COVID-19 changed the work dynamic
- Reduced ad-spend
Our Solution
- Added the convenience of day passes
- Unconventional campaign marketing to those working from home where kids were "driving them crazy"
- Took advantage of less competition
Sample Ads
“Annoyed”
Male Variation
Ad highlight the pain points of working from home by showcasing kids jumping on the back of man while working.
“Annoyed”
Female Variation
Female version of the ad featured woman with a headache as child in back played loudly.
Remarketing
Male Version
Once customer clicked on pain-point ad, remarket based on person’s gender.
Remarketing
Female Version
The female version of the ad featured the same language, but showed female entrepreneur targeted at female FB/IG users.
Results
New Revenue Stream Generating
45+ Bookings a Month
Day Pass leads placed into client’s email list for potential upsell to annual leases.
