A campaign strategy increasing sales for a co-working space during the pandemic.

Case Study
Büro Miami

Modern Workspaces

7 South Florida Locations

Winner of Miami’s Best Co-Working Space

Campaign Result

  • New Revenue Stream Generating 45+ Bookings a Month

Project Scope

Platforms
Google Search
Google Display
Facebook
Instagram

Deliverables
Ad Design
Copywriting
Strategy

Objective
Increase Awareness
Optimize Budget
Capture Leads

Challenge

Our Solution

Sample Ads

“Annoyed”
Male Variation

Ad highlight the pain points of working from home by showcasing kids jumping on the back of man while working.

“Annoyed”
Female Variation

Female version of the ad featured woman with a headache as child in back played loudly.

Remarketing
Male Version

Once customer clicked on pain-point ad, remarket based on person’s gender.

Remarketing
Female Version

The female version of the ad featured the same language, but showed female entrepreneur targeted at female FB/IG users.

Results

New Revenue Stream Generating
45+ Bookings a Month

Day Pass leads placed into client’s email list for potential upsell to annual leases.