Creating Awareness and Increasing Bookings for a Brand New Restaurant in Miami, Florida.
High-end, Newly Established Restaurant
MasterChef winner Tom Aviv’s first U.S. Restaurant
Located in an up-and-coming part of Miami
Campaign Result
- Helped Established Branja as one of Miami’s Hottest New Restaurants.
Project Scope
Platforms
Google Search
Google Display
Facebook
Instagram
Deliverables
Strategy
Ad Design
Copywriting
Reporting
Objective
Create Awareness
Establish Reputation
Maximize Reservations
Optimize Budget
Challenge
- High competition for high-end restaurants in Miami
- New restaurant with no reviews or standing reputation
- Marketing a restaurant concept before it is fully open
Our Solution
- Highlight head chef's previous successes
- Emphasize uniqueness as the first and only U.S. restaurant by Chef Tom Aviv
- Leverage new press to validate the restaurant's innovation and quality
Sample Ads
Menu Teaser
An awareness ad that flips through Branja’s enticing menu items to draw the viewer’s attention to the innovative food options.
Brunch Teaser
Tease Branja’s brunch as something completely different from other restaurant’s brunch offerings.
MasterChef
An awareness ad that establishes Masterchef Tom Aviv as a firebrand of the culinary world.
Results
Increase website traffic by 500% with hundreds of bookings a month.
Within the first few weeks of opening, Branja was booked most nights of the week and restaurant was trending on OpenTable.
