D+C designed the brand identity for Alta Mar Residences, a modern oasis in the heart of Lake Worth Beach, Florida. The branding captures the coastal charm and elegance that makes these residences truly shine.
Seas the Concept
The Alta Mar icon was born from the concept of waves coming together to make up the letters “A” and “M” when they cross. With the “A” reaching higher than the “M”, the waves give a subtle nod to the meaning of Alta Mar, or “high seas”. This nautical and elegant icon paired with a modern and sophisticated typeface embodies the essence of Alta Mar’s modern and coastal vibe.