Doodle + Code created the logo, brand identity and various marketing materials for NGC Software.
NGC Software
With NGC’s future heading towards a cohesive, yet modular system, we felt we could strongly tap into the notion of “convergence” — the merging of distinct technologies, industries, or devices into a unified whole (a coordinated movement, moving toward union).
Our Role
Branding/Identity
Print Collateral
Interface Design
Signage
Branding/Identity
Concept/Content Strategy
Email Marketing
Graphic Design/Illustration
The essence of the mark:
Familiar in its aesthetic, but unique in its execution. The shapes form a graphic made up of 16 rays and 3 rings of color that define the ethereal radiance of the Sun, a star or the cosmos. The mark is guided by words like: uniformity vs segmentation, and moving parts of both energy and sparks.
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