Doodle + Code created the logo, brand identity and various marketing materials for NGC Software.
With NGC’s future heading towards a cohesive, yet modular system, we felt we could strongly tap into the notion of “convergence” — the merging of distinct technologies, industries, or devices into a unified whole (a coordinated movement, moving toward union).
The essence of the mark:
Familiar in its aesthetic, but unique in its execution. The shapes form a graphic made up of 16 rays and 3 rings of color that define the ethereal radiance of the Sun, a star or the cosmos. The mark is guided by words like: uniformity vs segmentation, and moving parts of both energy and sparks.