Marketing the second building of a new construction luxury residences in Coconut Grove, Florida.
Case Study
Mr. C Residences
Panoramic views spanning over Coconut Grove and Biscayne Bay
1 to 5 bedroom residences priced from $600k–$4M
World class architecture and interiors
Campaign Result
- Successfully sold out the second building within 12 months of running the campaign
Project Scope
Platforms
Google Search
Google Display
Facebook
Instagram
YouTube
Deliverables
Ad Design
Copywriting
Strategy
HTML5 Ads
Objective
Increase Awareness
Optimize Budget
Capture Leads
Challenge
- Converting a “beach” buyer to a “Grove” neighborhood buyer
- Selling in the pre-construction phase
- Competitive market
Our Solution
- Position Coconut Grove as the ideal location for a relaxed but elegant lifestyle
- Emphasized the property's unique Italian elegance and sophistication
- Automated the lead process by integrating ads with Mr.C's CRM solution
Sample Ads
Brand Awareness:
Resort-Like Luxury
Awareness ad to introduce the residences and give a full overview of size, price point, and location.
Remarketing:
Exterior Renderings
Remarketing ad that shows the building in relation to the neighborhood and marina.
Remarketing:
Highlighting Amenities
Remarketing ad that shows images of the many high-end amenities that are provided.
Results
Mr.C Residences second building sold out within 12 months.
