We implemented our 360° digital marketing approach to sell out Weston’s premier high-end luxury residences in under 6 months.
Case Study
Botaniko Weston
Modern luxury residences in Weston
Homes designed by well-renowned architects: Chad Oppenheim, Mateu, and PPK
125 residences for sale
Campaign Result
- Successfully sold out of all residences within 6 months of running the campaign
Project Scope
Platforms
Google Search
Google Display
Facebook
Instagram
YouTube
Spark CRM
Deliverables
Ad Design
Copywriting
Strategy
Reporting
Video Editing
CRM Automation
Email Design
Website Optimization
Objective
Improve Design
Lower Cost
Increase Leads
CRM Integration
Challenge
- Website not optimize to capture leads
- Sell out project
Our Solution
- Utilize animated ad designs to show off the variety of luxury properties available within a single ad impression
- Emphasized the benefits of the lifestyle in Weston to appeal to the interests of the target audience
- Highlighted design by well-known architects to show quality of the residences over their competition
- Adjusted campaign to highlight specific models when remaining inventory became low
- Redesigned website that featured call to action on every page
Sample Ads
Family
Emphasize that Botaniko checks off all of the boxes in the target market’s top search criteria, including ideal location, family-friendly neighborhood, etc…
Paradise
Use of a graphic design framing element to drive home that buyers can “picture themselves” living in paradise.
Architects
Given the luxury price point, our remarketing campaign focused on the caliber of the architects and uniqueness of the homes.
Results
Within 6 months of launching the campaign, residences Sold Out 100%
