Doodle + Code crafted the brand identity for Aries RCM, a team of attorneys and advisors who specialize in providing solutions for underpaid and denied healthcare claims across South Florida. They stand as strategic partners and an integrated extension of a hospital’s revenue cycle team.
Our Role
Branding/Identity
Concept/Content Strategy
Graphic Design
Branding/Identity
Concept/Content Strategy
Graphic Design
Web Design/Development
Print Collateral
Marketing Collateral
Web Design/Development
Print Collateral
Marketing Collateral
Subtle Wordmark Cues
Designed to be dynamic and bold, the wordmark’s letter “A” is designed with a curve that ties the crossbar with the end of the stroke, resembling a ram’s horn. Beneath the wordmark is the full name of the company, allowing the acronym become easily understood by their clients.
A Bold and Fresh Palette
Represented by leadership and trustworthiness, a bold and vibrant blue palette was selected. With various shades, including a gradient, a color system was established to provide consistency on all brand touchpoints, from print to digital applications.
From the very first call through project delivery, the Doodle + Code team has been exceptional to work with. Their blend of artistry, programming, and business acumen allow them to provide exactly what we need. They truly care about their work and put forth great efforts to understand our business and goals.
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