From Signature Blend to Full Collection — A New Lineup for Circle House Coffee

chc 1 bag mockup

With a mission to bring people together and raise awareness for both local and global needs, Circle House Coffee has been serving handcrafted drinks and delicious food while fostering a warm, welcoming atmosphere where people can gather, connect, and be inspired.

chc building artwork

Circle House Coffee launched its line of coffee blends with the 55 Signature Blend. Drawing from the iconic artwork that defines the exterior of the first Fort Lauderdale location, this design was carried into the packaging and helped establish the visual foundation for the remaining three blends in the CHC collection.

chc label notes

When designing packaging for multiple flavors, each one needed to feel part of a cohesive product family while remaining easy for consumers to distinguish at a glance. To achieve this, we incorporated distinctive color palettes and illustrative elements that reflected the theme of each blend, as shown below.

Fifty-Five Signature Blend: The original blend that launched the coffee lineup, featuring the iconic artwork that makes the Circle House Coffee building a distinctive destination.

chc notes 1

Motor City Blend: A Detroit-themed design that pays homage to the Detroit Lions—reflecting owner Stephen Tulloch’s years there as a linebacker—and to the “Motor City” the blend is named after.n for.

Playmaker Blend: Inspired by the strategy and energy of a game-day play, this blend brings a dynamic edge to your daily routine—helping you elevate your coffee game.

chc notes 2

Gratitude Blend: A blend created as a reminder to practice gratitude, inspired by Circle House Coffee’s ongoing commitment to community-focused initiatives led by its owner.

chc 3 bag mockup

Like this project? Check out more branding and website projects by D+C.

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