With the mission to bring people together and creating awareness to both local and global needs, Circle House Coffee has been serving handcrafted drinks and delicious food, while stirring a positive, welcoming atmosphere where people can gather, connect, and be inspired.

Circle House Coffee began it’s line of coffee blends with the 55 Signature blend. The art displayed on the exterior of the store building in Ft. Lauderdale was implemented as part of it’s package design. This art work helped lay the foundation for the rest of the 3 blends CHC has to offer.

When creating packaging for several flavors of a product, all flavors need to look like they belong to the same product family, carrying a unified brand identity, while at the same time be distinct enough so consumers can quickly tell them apart on the shelf. To solve this challenge we incorporated distinctive colors and illustrative elements that resonated with the theme for each blend, as you can see below.

Fifty-Five Signature Blend: The original blend that started the coffee lineup. It features the artwork that makes the Circle House Coffee Shop building a unique place.

Motor City Blend: This is a Detroit themed design that pays homage to the Detroit Lions (Circle House owner Stephen Tulloch was a former linebacker for the Lions) and the “motor city” it’s known for.

Playmaker Blend: This blend is based on the theme of a sports game play. Elevate your day with your coffee game!

Gratitude Blend: This blend is a reminder of gratitude, as Circle House Coffee’s owner has been involved in many projects that give back to the community.

Like this project? Check out more branding and website projects by D+C.