Vita Nuova is an established pasta sauce company. They wanted to subtly refresh their pasta sauce label design while maintaining brand recognition. The goal was to update the design to feel modern and relevant without alienating current customers or straying far from the established look.

The overall focus was to evolve the label design in a way that underscores the product’s premium ingredients and accessible pricing without overshadowing its heritage or core brand identity. Elements, such as the logo, colors, illustrations and spacing where adjusted to improve the label design.

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