Doodle + Code established Abaco’s online presence with a custom CMS and extensive Eventbrite integrations for their in-store event activations.
Clean and sophisticated, the new responsive website aesthetically matches the interior of the retail shop and gives online users the refined feel of the brand before even leaving their home. For this project, Doodle + Code designed a custom CMS that provided Abaco with the tools needed to make their job more efficient. Examples include EventBrite integration which enables Abaco to keep in-store event listings in sync with their EventBrite account. A dynamic print menu system that allows Abaco to create simultaneously both printable and digital menus cutting down on costs. And a wine review system that empowers the client to become an authoritative source of wine information bringing value to their customers.
Abaco is the sleek, bespoke wine store and tasting room of the Miami Design District. The store sells everything from up-and-coming varieties to the well-known vintages, focusing on rare and limited production wines. The staff of highly trained sommeliers are present to advise on purchases, building wine collections, running wine dinners, and organizing wine tastings.